Please peruse the comments section of the Bonaverde Kickstarter project. There’s a lot there, but just a cursory glance will make clear how fraudulent this project was. And expensive…it raised nearly $700,000, and most backers invested between $300 and $500 (I backed with $400).
There are a few main problems.
1. Bonaverde presented its Kickstarter project as being fully designed, finalized, and ready for manufacturing. All they needed the funds for was the final tooling of the manufacturing, and to actually push the manufacturing button.
Then, many months later without any warning, the design of the machine has completely changed.
2. Bonaverde presented itself as a company seeking to upend the coffee market and empower all backers to buy coffee from whatever source they wanted, and use it with the machine. Essentially, backers were buying a machine.
Now, Bonaverde as a part of the design change has created an RFID system that locks users in to their coffee market, just like a Keurig machine with its coffee pods. This is fundamentally different from what was presented. This was their intent all along…they just did’t tell Kickstarter about it.
3. Functionality. Bonaverde included a number of stretch goals very quickly in the campaign that included a timer function, the ability to interact with the machine at any point in the process of roasting, grinding, or brewing, and the ability to choose the color and material of the machine that you wanted.
Because the project hit its initial funding so quickly, these stretch goal functions are the reason many backers chose to back the project. Now, Bonaverde is way off on their timeline, and has eliminated all of these functions. Their statement has been “Sorry, we told you we could do it, but we overreached.”